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Food Citations | January 21, 2018

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Gwyneth Paltrow Endorses Datu Puti for Free

| On 23, Jul 2012


A Screen Shot Taken from Goop, Featuring the Datu Puti’s ToyoMansi

Advertising is one of the key to let people your have this product or services. In the internet, Google, biggest search engine, or let’s say biggest website, earns every second and that’s through advertising alone. In local form like television and radio, millions are spent everyday, and that’s an understatement.

When people knows your product, they’ll buy it, and you’ll earn.

But, quality is still the best way to earn lots of money. Once you made a product that can satisfy a need or desire, you;ll end up getting endorsed. Just like what happened to the Datu Puti “Toyomansi”, which is  a product that features soy sauce and calamansi (Filipino citrus) used as a dip, specially to grilled foods.

The “Toyomansi” was endorsed by Oscar-winning actress Gwyneth Paltrow for free. Through her website, Goop, the vetran actress featured Pan Seared Black Grouper with Local Veggies which is a pan cooked with with vegetables.  The ingredient were Purple okra, zucchini, carrots and breakfast radishes — an Asian flavor was Datu Puti Toyomansi which has photos from the website.

In this preparation, the veggies are touched with some South East Asian overtones. Toyomansi, a calamansi (Filipino citrus) – infused soy sauce, and a soy sauce with bonito. He adopted these flavor profiles from his time cooking in Philly.

Goop, is a website established by Paltrow in 2008 which features general posts. Here, Paltrow will post in different categories like food and cooking, fashion, philosophy, random thoughts and many more. Due to the positives of this website, it grew and Paltrow collaborated with different people, in different categories. Due to the very big influence the website, it gained followers and readers. According to the website that estimates website visitors, Goop has 35,000 unique visitors monthly.

Learn more the author of this post:

I am Ringo and allow me to say not an ordinary man. I've been working home base since 2009 and as of now, has no plans of returning to corporate. Web designer. Frustrated chef. Foodie. Good son (ehem!). Good father (to two labrador retrievers). And, a servant of God.



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