Jollibee Singapore wows the world, tops worldwide sales
Ringo | On 04, Jul 2013
Jollibee was one of the fast food chains I grew up with. I’m one of those kids who loves the chant “Isa pa, isa pa, isa pang Chicken Joy,” with actions pointing the fingers upward with both wrists moving up and down.
Until today, I still can’t resist the foods Jollibee serves. Just recently, I made a post about the coming back of their Aloha Burger and I love it. I’m one of those who wish it will never be out of their menu. Try that burger and it will never fail to impress.
My youngest sister and I ordered via Jollibee delivery; and while waiting for the delivery personnel to arrive, my sister said to me that in Singapore, the Jollibee is box-office. I’m not actually surprised on what she said as the Yahoo! Singapore conducted a blind test for fried chickens in the country and found out the Jollibee’s is the best among the rest. However, I didn’t imagine anything.
My sister’s claim was backed up by the recent news. It said that in almost three months of its opening, Jollibee Singapore sets a new record. It outperformed all other 843 Jollibee stores around the globe in terms of sales.
Dennis Flores, the vice president for international operations of the Jollibee Food Corporation said that the store in Lucky Plaza in Singapore just made the “sales performance exceeded expectations.”
Present in the formal opening were Temasek Holdings CEO Ho Ching and former Singapore president S. R. Nathan, alongside Philippine Finance Secretary Cesar Purisima and Philippine Trade and Industry Secretary Gregory Domingo.
Since the opening last March, People claimed that the store never lost long lines of people wanted to eat. According to Flores, an estimated 40% of the customers are Singaporeans and other races.
The lines are quite long despite of a news claimed of discrimination, it said that the store preferred Filipino employees. It angers some locals and triggers to build a Facebook Fanpage encouraging to boycott the store. The store clarified this and noted that 80% of its staff and crews are permanent residents and Singaporeans.
Flores, in a separate interview said that there are plans to put up two more branches in the country. He also hoped that the second store will start to operate before the year ends.
In total, Jollibee has 97 stores outside the Philippines, including those in the United States.
Photo Credit: Jollibee Singapore Facebook Fanpage